TABLE OF CONTENTS
PROJECTS
Washington State University's WORD ProgramLandEscapes Literary Arts JournalLawson Gardens
about me
contact form

Hannah Te

Hannah Te is a story-driven graphic designer based out of Edmonds, WA. Informed by her background in creative writing, she strives to always tell a story through print & brand design.
Business cards featuring WSU WORD Fellows logo.
Chapter 1

WORD! The Logo

For Washington State University's WORD Fellows.
Completion certificate for WSU Word Fellows.Computer with WSU WORD Fellows website loaded.Hand holding a letterhead for WSU Word Fellows.Hands on tote bags

WORD! The Logo

brieftakeaways
OVERVIEW
Create a logomark for a new faculty support program at Washington State University.
deliverables
Logomark and variations.
TEAM
Hannah Te, designer
Brooklyn Walters, client
see the logo live
10 total quick sketches of potential layouts for the pin and sticker design for LandEscapes Literary Arts Journal.
Washington State University WORD Fellows debuted at the end of 2023 as a program to support faculty from non-writing -centered disciplines with strategies and curriculums to further incorporate writing-based assignments within their classrooms. Using WSU's existing brand identity, I was tasked with making a logo for the program.
When I was asking questions about the intentions of the program, Brooklyn made it very clear it was a facilitative, conversation-based program that emphasized supporting and educating faculty members about writing.

Being experienced as a mentor consultant within the Undergraduate Writing Center, I had some symbolism from my own experience I wanted to share via the logomark.
Washington State University professor Peter Chilson giving his retirement speech.
Since the deadline was so tight, there wasn't as much time for me to explore other logo iterations and options as I would've liked; however, it was still a learning experience and one of the first logos I ever made to be used in a professional capacity. Overall, it was a fun project to do and I'm grateful to have had the opportunity.
see the logo live
Stickers lined up.
Chapter 2

Supporting a 20-year legacy at LandEscapes.

With editorial and merchandise design.
A tote bag laying on green grass with a sticker, pin, and a print journal.Close up picture of an enamel pin with the letters L and E.Hands on tote bags

Supporting a 20-year legacy at LandEscapes

ideateREVIEWPRESENTtakeaways
OVERVIEW
The challenge was to create a visual identity and merchandise for a 20-year old creative student organization.
deliverables
180+ paged printed arts journal, tote bags, holographic sticker, enamel pin, social media posts, and a tablecloth.
TEAM
Beckham Rock, co-editor-in-chief
Grant Maierhofer, faculty advisor
Peter Chilson, faculty advisor (former)
David Feston, WSU Printing Press
10 total quick sketches of potential layouts for the pin and sticker design for LandEscapes Literary Arts Journal.
I started with identifying types of merchandise that literary journals offered. At the yearly convention hosted by the Association of Writers & Writing Programs, many current literary publications advertised tote bags and stickers, with the occasional enamel pin.

The first slide showcases sketches of sticker and pin designs. The second is a spiral notebook design, and the third are two tote bag ideas that were not used.
Two low-fidelity, early layout ideas for the editors choice page (left) and the layout for visual artwork.
In addition to merchandise and leave behind development, the team also had to design the editorial pages for the journal. Here are two instances of design thinking—the first being the best way to showcase images with handwritten notes, and an idea for the editors' choice spread for the art/photography department.
Final mockups of the LandEscapes Literary Arts Journal 2023 enamel pin and the 2023 journal sticker, featuring student-drawn artwork.
After debriefing, the editor-in-chief and the design team decided on these concepts for the pin and sticker. They were rendered from the earlier sketches.
Final spread layout for the 2023 Editor's Choice Poetry Choice: A Python's Love.
This spread is an instance of the finalized editors choice design featuring the poetry submission and explanation.

By putting the edition's colors in inverse, with the pink being the background for the white text, editors' choice pieces were contrasted against the rest of the section.
Two members of LandEscapes staff lounging on a green lawn with the new totebag and reading the printed and published journals.
The organization ran into budgeting issues right as the products were being ordered. I took initiative to find new vendors that would deliver products within the budget and delivery date, which had been shortened from five weeks to three.

Luckily, each of the products—the tote bags, stickers, pins, and tablecloth—all arrived on time to be included within the 2022-2023 fiscal year budget.
Four LandEscapes members (including myself) at the first ever Washington State University HomeComing event with our booth set up.
The new tablecloth, featuring the journal's most frequent genres on the trim and the slogan on the table part became a part of the new tabling set up. This photo was taken October 2023, when LandEscapes was invited to be a part of the first-ever annual Homecoming celebration as a part of Washington State University.
Members of the 2023 staff at the release party, held at the Jordan K. Schnitzer Museum of Art.
During my time with LandEscapes, I worked in capacities I would've never been able to alone. I had the opportunity to liaise with a variety of on-campus groups, and learned how to work with external vendors with a larger budget than I've worked with before.

Below is a picture of our 2023 release party, held in the Jordan K. Schnitzer Museum of Fine Arts at Washington State University.
Washington State University professor Peter Chilson giving his retirement speech.
Overall, leading an engaged group of students from one semester to the next was an incredible adventure that has prepared me in ways I would not have expected—I've become more confident in my event planning, for one. But also more well-versed in vendor contacting, budgeting, and cross-department collaboration. I am grateful for what I've learned with LandEscapes, and eager to take it with me in the future.
Editorial layout mockup.
chapter 3

Inviting reflection at Lawson Gardens.

Through campaign and experience design.
Berries wrapped in a handkerchief.People in a grassy park.Instagram layouts on iPhones.A close-up photo of a fortune teller.

Inviting reflection at Lawson Gardens

ideateprototyperefinetakeaways
OVERVIEW
Lawson Gardens is a peaceful place in the midst of a bustling university town. How do we increase awareness of this beautiful space without affecting the very aspects that make it beautiful?
deliverables
12-paged interactive booklet, multipurpose bandana, social media campaign, branded fortune teller.
TEAM
Brenda Castro, visual designer
Kaye Paranada, asset designer
June T. Sanders, project advisor
Hannah Te, brand designer
4 sketchbook spreads in an animated gif.
Upon devising different deliverable ideas, the team decided to start with individual sketching and brainstorming, and then come together as a group. The ideas that spoke to me most as a designer were the activity zine, so I sketched a wide variety of interior and cover pages. By pushing idea generation to the forefront of the process, I was able to showcase a variety of design ideas to the team.
Fortune tellers; one is folded and one is spread out.
To amplify the well-wishing aspect of the "I wish you" campaign, DIY fortune tellers came to mind. It's a low cost, environmentally friendly activity that brings communities together. By deliberately choosing phrases within the inside folds that would inspire storytelling and sharing from one guest to another, it would inspire a chain of reactions that fostered positivity.
I spearheaded the activity booklet concept, and had the idea to transform the cover into an envelope—that way, the booklet itself was an invitation to the guest. In order to showcase this idea, I developed a low-fidelity prototype and video demonstrating how it would work.
3 process images from sketch to final iteration of the map illustration.
The map, while unchanging in functionality, took on a few different visual identities. Initially, I had liked the idea of a solid but minimalistic map utilizing sans serif typefaces to direct the guest to different parts of the gardens. However, I soon found that it seemed too solid, and started to veer into "modern corporate" territory. Taking a step back and adjusting my designs to reflect intimacy once more was the challenge I faced with this portion of the booklet.
An animated GIF with 3 layout iterations from the final product to the first sketch.
One concept that I advocated for including was a land acknowledgment—Pullman, Washington was built on the land of the Nez Perce and Nimiipuu tribe. Whilst the garden is beautiful, inviting guests to a space without remembering and acknowledging the history of colonization would go against the introspective awareness we were conveying. The process of coming to a design system that emphasized this message is displayed above.
Mockup showcasing the different social media screens designed for Lawson Gardens.
Utilizing the photos our team had from the gardens, we put together social media posts with Adobe Photoshop and Illustrator. Much of the copy and concept also came from the wording from the fortune teller portion of the project as well.
Overall, my time in working with Lawson Gardens helped me develop my existing technical skills—utilizing Photoshop, InDesign, and Illustrator—but also helped me learn new aspects to design I hadn't experienced, such as the process of printing on fabric.
The metal statue of a man made of books outside of Washington State University's Holland and Terrel library with the Lawson Gardens bandana around his neck.
I also learned more about my own process: that I prioritize communication and word-smithing during the ideating process, and also that photography is a big part to my creative work. The tone for my portion of the project was set by the photos I'd taken when I first went to tour the space, and realizing it has helped me recognize what creative strategies help me the most moving forward.

About Hannah Te

Hannah Te is a graphic designer that prioritizes storytelling through visual design. She implements these beliefs across a variety of mediums—graphic design, illustration, and photography—and is looking for a full time graphic design position. In her free time, she likes going on outdoor walks with her fountain pen and notebook, camera, and partner.
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