Hannah Te is a concept-driven graphic designer based out of Edmonds, WA. Informed by her background in creative writing, she strives to always tell a story through graphic design.
Lawson Gardens is a peaceful place in the midst of a bustling university town. How do we increase awareness of this beautiful space without affecting the very aspects that make it beautiful?
deliverables
12-paged interactive booklet, multipurpose bandana, social media campaign, branded fortune teller.
TIMELINE
4 months, Sept. to Dec. 2023
TEAM
Brenda Castro, visual designer Kaye Paranada, asset designer June T. Sanders, project advisor Hannah Te, brand designer
Upon devising different deliverable ideas, the team decided to start with individual sketching and brainstorming, and then come together as a group. The ideas that spoke to me most as a designer were the activity zine, so I sketched a wide variety of interior and cover pages. By pushing idea generation to the forefront of the process, I was able to showcase a variety of design ideas to the team.
To amplify the well-wishing aspect of the "I wish you" campaign, DIY fortune tellers came to mind. It's a low cost, environmentally friendly activity that brings communities together. By deliberately choosing phrases within the inside folds that would inspire storytelling and sharing from one guest to another, it would inspire a chain of reactions that fostered positivity.
I spearheaded the activity booklet concept, and had the idea to transform the cover into an envelope—that way, the booklet itself was an invitation to the guest. In order to showcase this idea, I developed a low-fidelity prototype and video demonstrating how it would work.
The map, while unchanging in functionality, took on a few different visual identities. Initially, I had liked the idea of a solid but minimalistic map utilizing sans serif typefaces to direct the guest to different parts of the gardens. However, I soon found that it seemed too solid, and started to veer into "modern corporate" territory. Taking a step back and adjusting my designs to reflect intimacy once more was the challenge I faced with this portion of the booklet.
One concept that I advocated for including was a land acknowledgment—Pullman, Washington was built on the land of the Nez Perce and Nimiipuu tribe. Whilst the garden is beautiful, inviting guests to a space without remembering and acknowledging the history of colonization would go against the introspective awareness we were conveying. The process of coming to a design system that emphasized this message is displayed above.
Utilizing the photos our team had from the gardens, we put together social media posts with Adobe Photoshop and Illustrator. Much of the copy and concept also came from the wording from the fortune teller portion of the project as well.
Overall, my time in working with Lawson Gardens helped me develop my existing technical skills—utilizing Photoshop, InDesign, and Illustrator—but also helped me learn new aspects to design I hadn't experienced, such as the process of printing on fabric.
I also learned more about my own process: that I prioritize communication and word-smithing during the ideating process, and also that photography is a big part to my creative work. The tone for my portion of the project was set by the photos I'd taken when I first went to tour the space, and realizing it has helped me recognize what creative strategies help me the most moving forward.
The challenge was to create a visual identity and merchandise for a 20-year old creative student organization.
deliverables
180+ paged printed arts journal, tote bags, holographic sticker, enamel pin, social media posts, and a tablecloth.
TIMELINE
March 2023 - April 2023
TEAM
Beckham Rock, co-editor-in-chief Grant Maierhofer, faculty advisor Peter Chilson, faculty advisor (former) David Feston, WSU Printing Press
I started with identifying types of merchandise that literary journals offered. At the yearly convention hosted by the Association of Writers & Writing Programs, many current literary publications advertised tote bags and stickers, with the occasional enamel pin.
The first slide showcases sketches of sticker and pin designs. The second is a spiral notebook design, and the third are two tote bag ideas that were not used.
In addition to merchandise and leave behind development, the team also had to design the editorial pages for the journal. Here are two instances of design thinking—the first being the best way to showcase images with handwritten notes, and an idea for the editors' choice spread for the art/photography department.
After debriefing, the editor-in-chief and the design team decided on these concepts for the pin and sticker. They were rendered from the earlier sketches.
This spread is an instance of the finalized editors choice design featuring the poetry submission and explanation.
By putting the edition's colors in inverse, with the pink being the background for the white text, editors' choice pieces were contrasted against the rest of the section.
The organization ran into budgeting issues right as the products were being ordered. I took initiative to find new vendors that would deliver products within the budget and delivery date, which had been shortened from five weeks to three.
Luckily, each of the products—the tote bags, stickers, pins, and tablecloth—all arrived on time to be included within the 2022-2023 fiscal year budget.
The new tablecloth, featuring the journal's most frequent genres on the trim and the slogan on the table part became a part of the new tabling set up. This photo was taken October 2023, when LandEscapes was invited to be a part of the first-ever annual Homecoming celebration as a part of Washington State University.
During my time with LandEscapes, I worked in capacities I would've never been able to alone. I had the opportunity to liaise with a variety of on-campus groups, and learned how to work with external vendors with a larger budget than I've worked with before.
Below is a picture of our 2023 release party, held in the Jordan K. Schnitzer Museum of Fine Arts at Washington State University.
Overall, leading an engaged group of students from one semester to the next was an incredible adventure that has prepared me in ways I would not have expected—I've become more confident in my event planning, for one. But also more well-versed in vendor contacting, budgeting, and cross-department collaboration. I am grateful for what I've learned with LandEscapes, and eager to take it with me in the future.
About Hannah Te
Hannah Te is a graphic designer that prioritizes storytelling through her graphic design. She implements these beliefs across a variety of mediums—graphic design, illustration, and photography—and is looking for a full time graphic design position. In her free time, she likes going on outdoor walks with her fountain pen and notebook, camera, and partner.
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